Deep Web Data

What Businesses Can Do With Structured and Unstructured Data

One of the biggest issues businesses face in 2015 is managing online data.

It’s a problem for companies across all industries, big and small: How do I monitor a million plus Web pages? 

This sounds impossible to most people, but our team at BrightPlanet does it every single day. It all starts with two types of data: structured and unstructured.

Structured vs. Unstructured Data

A lot of business owners struggle with the size and complexity of the massive amounts of information available online. We’ve found, it’s easiest to get your head around when you start to categorize that data.

Let’s start with structured data.

This isn’t a concern for most business owners. Structured data is the information that fits in an Excel spreadsheet. It’s properties and categories easily filtered in a database. For most companies, this is information automated through software systems. Your business is likely already using internal data that’s structured with ease.

The real trouble is the external unstructured data.

If structured is Excel, unstructured is Word. It’s data normally written out in a natural language, typed by a person and not formulated for neat databases. Most unstructured data today exists external from company systems and is normally incredibly difficult to obtain, manage, and use.

That’s where we come in.

BrightPlanet specializes in bringing structure to unstructured Web data. We turn the millions of paragraphs on the Internet into a usable, customizable format, featuring only the information you need.

How It Can Work for You

The unstructured data doesn’t really do much for your business unless it’s broken down into a format you can analyze.

After we give the information the structure you need, we present it in a format that can be compared to existing structured data containing columns and rows. This ensures you don’t miss out on information.

We realize data collection and integrating Web data is a complex process, and a lot of businesses don’t realize there are words to describe their needs, let alone an answer.

BrightPlanet’s Data-as-a-Service provides the answer.

BrightPlanet’s Data-as-a-Service takes the sweat out of collecting and managing Web data for companies across a wide array of industries.

Want to learn how other companies are using Data-as-a-Service to leverage external Web data? Request a demo below.





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