Fraudulent trademark usage, products, and brands contribute to billions in lost revenue for legitimate companies who own the intellectual property. Online fraud and the sale of counterfeit goods occur in an array of industries including: retail, pharmaceutical, financial services, and healthcare. The businesses who own the intellectual property rights can leverage web data to identify and stop fraudulent usage of their property with BrightPlanet’s Data-as-a-Service (DaaS).
Identifying and collecting data from thousands of web sources is difficult, particularly when users don’t know which sources to harvest. Even after identifying target websites, it remains difficult to harvest and curate web data from thousands of different web sources so fraudulent activity can be identified.
BrightPlanet’s DaaS platform gives you access to large amounts of actionable insight. There are three steps in the process: source identification, harvesting, and curation.
Many customers in the intellectual property management space don’t initially have a complete grasp on where their products are being sold online. During source identification, Data Acquisition Engineers (DAEs) use several proprietary methods to identify both established websites and new domains as potential targets. The DAE team then puts the targeted websites through the harvest and curate steps.
The harvest step takes the targeted websites and automatically harvests the full text and other helpful data from each Web page. To construct insight from this data, it is then curated.
Curation organizes and identifies key information in the data that is outlined by the customer including: product names, sale price, quantity, email addresses, phone numbers, names, places, Bitcoin addresses, etc.
The curated data is delivered to the customer as they would like to receive it. Some customers receive the data at the programmable level through BrightPlanet’s REST API, while others feed the data into a customizable data visualization dashboard.
Let us help you find a solution that works for you. We are the best open source data partner – call us today and let’s discuss how our amazing team can provide Data-as-a-Service (DaaS) for your organization.