The Deep Web: Surfacing Hidden Value



Searching on the Internet today can be compared to dragging a net across the surface of the ocean. While a great deal may be caught in the net, there is still a wealth of information that is deep, and therefore, missed. The reason is simple: Most of the Web’s information is buried far down on dynamically generated sites, and standard search engines never find it.

The Deep Web is qualitatively different from the surface Web. Deep Web sources store their content in searchable databases that only produce results dynamically in response to a direct request. But a direct query is a “one at a time” laborious way to research. BrightPlanet’s harvest technology automates the process of making dozens of directed queries simultaneously using multiple-thread technology, and is the only current search technology that is capable of identifying, retrieving, qualifying, classifying, and organizing deep and surface content.

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